From Impressed to Obsessed 12 Principles for Turning Customers and Employees into Lifelong Fans is popular PDF and ePub book, written by Jon Picoult in 2021-10-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, From Impressed to Obsessed 12 Principles for Turning Customers and Employees into Lifelong Fans can be Read Online from any device for your convenience.
From Impressed to Obsessed 12 Principles for Turning Customers and Employees into Lifelong Fans Book PDF Summary
Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences. Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same. Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty. Turn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.
Detail Book of From Impressed to Obsessed 12 Principles for Turning Customers and Employees into Lifelong Fans PDF
- Author : Jon Picoult
- Release : 12 October 2021
- Publisher : McGraw-Hill Education
- ISBN : 126425878X
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 14,6 Mb
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