Franchise Era is popular PDF and ePub book, written by Fleury James Fleury in 2019-04-01, it is a fantastic choice for those who relish reading online the Digital media genre. Let's immerse ourselves in this engaging Digital media book by exploring the summary and details provided below. Remember, Franchise Era can be Read Online from any device for your convenience.
Franchise Era Book PDF Summary
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Detail Book of Franchise Era PDF
- Author : Fleury James Fleury
- Release : 01 April 2019
- Publisher : Edinburgh University Press
- ISBN : 9781474419246
- Genre : Digital media
- Total Page : 432 pages
- Language : English
- PDF File Size : 17,7 Mb
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