The Myth of Market Share is popular PDF and ePub book, written by Richard Miniter in 2002, it is a fantastic choice for those who relish reading online the Market share genre. Let's immerse ourselves in this engaging Market share book by exploring the summary and details provided below. Remember, The Myth of Market Share can be Read Online from any device for your convenience.
The Myth of Market Share Book PDF Summary
Most business people are transfixed by the cult of size, the dogma of bigness. They want to gain, keep, and increase market share because they have been convinced that it is synonymous with profitability. It is not. In The Myth of Market Share, Richard Miniter shows why.Miniter pushes readers to rethink the common business wisdom and provides examples of practical strategies that enable businesses to achieve strong growth and high profits without resorting to ill-advised mergers such as that of Daimler Benz and Chrysler and other questionable measures in the pursuit of market dominance.
Detail Book of The Myth of Market Share PDF
- Author : Richard Miniter
- Release : 01 October 2024
- Publisher : Random House Digital, Inc.
- ISBN : 0609609882
- Genre : Market share
- Total Page : 0 pages
- Language : English
- PDF File Size : 14,9 Mb
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