Follow This Path is popular PDF and ePub book, written by Curt Coffman in 2012-07-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Follow This Path can be Read Online from any device for your convenience.
Follow This Path Book PDF Summary
Follow This Path is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key word in the book, and a central theme) with an organization, and will ultimately prove more profitable to it. The authors draw on years of Gallup surveys to show how engagement leads to profitability, and back up their claims with research and statistics based on Gallup findings.
Detail Book of Follow This Path PDF
- Author : Curt Coffman
- Release : 31 July 2012
- Publisher : Random House
- ISBN : 9781448149377
- Genre : Business & Economics
- Total Page : 247 pages
- Language : English
- PDF File Size : 21,9 Mb
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