Failure Management Marketing the Future in Our Industry is popular PDF and ePub book, written by Iris Bösser in 2020-07-29, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Failure Management Marketing the Future in Our Industry can be Read Online from any device for your convenience.
Failure Management Marketing the Future in Our Industry Book PDF Summary
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences Frankfurt a. M., language: English, abstract: This assignment is intended to demonstrate particular challenges for the banking industry in marketing with regard to failure and failure management. The aim is to highlight what the marketing trends for the banking industry can be in the future. Those marketing trends should be used to develop specific strategies to compensate for the challenges. In addition, the author provides recommendations on how to invent a professional dealing with failure management in marketing. Innovative and entrepreneurial action always involves that the result is uncertain and associated with the risk of failure. The information available is always limited. This inevitably results in errors sooner or later, what means that failure cannot be avoided but is likely to happen. These uncertainties about the future and the results have to be overcome by every company in order to remain competitive in the market. The digitisation forces the banking industry to change their strategies and business models as they are called into question through competitors like fintech companies, the speed of technological change and the large number of innovation in financial processes. The faster the industry the more errors and failure will happen. The future changes are substantial, but how will the banks deal with them in terms of marketing and the resulting corporate strategy and will the banks be able to meet these challenges?
Detail Book of Failure Management Marketing the Future in Our Industry PDF
- Author : Iris Bösser
- Release : 29 July 2020
- Publisher : Unknown
- ISBN : 3346237478
- Genre : Uncategoriezed
- Total Page : 24 pages
- Language : English
- PDF File Size : 19,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Failure Management Marketing the Future in Our Industry by Iris Bösser, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.