Entrepreneurship in Tourism is popular PDF and ePub book, written by Andreas Walmsley in 2018-11-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Entrepreneurship in Tourism can be Read Online from any device for your convenience.
Entrepreneurship in Tourism Book PDF Summary
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Detail Book of Entrepreneurship in Tourism PDF
- Author : Andreas Walmsley
- Release : 19 November 2018
- Publisher : Routledge
- ISBN : 9781351690546
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 14,7 Mb
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