Communicating in Extreme Crises is popular PDF and ePub book, written by Elina R. Tachkova in 2022-03-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Communicating in Extreme Crises can be Read Online from any device for your convenience.
Communicating in Extreme Crises Book PDF Summary
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply. Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises. Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management.
Detail Book of Communicating in Extreme Crises PDF
- Author : Elina R. Tachkova
- Release : 16 March 2022
- Publisher : Routledge
- ISBN : 9781000553529
- Genre : Business & Economics
- Total Page : 176 pages
- Language : English
- PDF File Size : 19,9 Mb
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