Doing Anthropology in Consumer Research is popular PDF and ePub book, written by Patricia L Sunderland in 2016-06-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Doing Anthropology in Consumer Research can be Read Online from any device for your convenience.
Doing Anthropology in Consumer Research Book PDF Summary
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
Detail Book of Doing Anthropology in Consumer Research PDF
- Author : Patricia L Sunderland
- Release : 16 June 2016
- Publisher : Routledge
- ISBN : 9781315430164
- Genre : Business & Economics
- Total Page : 369 pages
- Language : English
- PDF File Size : 21,5 Mb
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