Differentiation Strategy is popular PDF and ePub book, written by Kevin W. Holt in 2022-06-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Differentiation Strategy can be Read Online from any device for your convenience.
Differentiation Strategy Book PDF Summary
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.
Detail Book of Differentiation Strategy PDF
- Author : Kevin W. Holt
- Release : 01 June 2022
- Publisher : Taylor & Francis
- ISBN : 9781000589245
- Genre : Business & Economics
- Total Page : 189 pages
- Language : English
- PDF File Size : 12,5 Mb
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