Graphic Design Theory is popular PDF and ePub book, written by Helen Armstrong in 2012-08-10, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Graphic Design Theory can be Read Online from any device for your convenience.
Graphic Design Theory Book PDF Summary
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Detail Book of Graphic Design Theory PDF
- Author : Helen Armstrong
- Release : 10 August 2012
- Publisher : Chronicle Books
- ISBN : 9781616891237
- Genre : Design
- Total Page : 153 pages
- Language : English
- PDF File Size : 15,5 Mb
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