Design Driven Innovation is popular PDF and ePub book, written by Roberto Verganti in 2009-08-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Design Driven Innovation can be Read Online from any device for your convenience.
Design Driven Innovation Book PDF Summary
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Detail Book of Design Driven Innovation PDF
- Author : Roberto Verganti
- Release : 12 August 2009
- Publisher : Harvard Business Press
- ISBN : 9781422136577
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 12,8 Mb
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