Damage Control Revised Updated is popular PDF and ePub book, written by Eric Dezenhall in 2011-06-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Damage Control Revised Updated can be Read Online from any device for your convenience.
Damage Control Revised Updated Book PDF Summary
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment. You’ll discover: • Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. • Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars. • What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t. This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
Detail Book of Damage Control Revised Updated PDF
- Author : Eric Dezenhall
- Release : 07 June 2011
- Publisher : Easton Studio Press, LLC
- ISBN : 9781935212256
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 11,6 Mb
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