Customer Visits Building a Better Market Focus is popular PDF and ePub book, written by Edward F. McQuarrie in 2014-12-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Visits Building a Better Market Focus can be Read Online from any device for your convenience.
Customer Visits Building a Better Market Focus Book PDF Summary
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
Detail Book of Customer Visits Building a Better Market Focus PDF
- Author : Edward F. McQuarrie
- Release : 18 December 2014
- Publisher : Routledge
- ISBN : 9781317473480
- Genre : Business & Economics
- Total Page : 232 pages
- Language : English
- PDF File Size : 13,6 Mb
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