Cultural Heritage Marketing is popular PDF and ePub book, written by Izabella Parowicz in 2018-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cultural Heritage Marketing can be Read Online from any device for your convenience.
Cultural Heritage Marketing Book PDF Summary
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Detail Book of Cultural Heritage Marketing PDF
- Author : Izabella Parowicz
- Release : 25 October 2018
- Publisher : Springer
- ISBN : 9783030002879
- Genre : Business & Economics
- Total Page : 169 pages
- Language : English
- PDF File Size : 13,8 Mb
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