Creating Experiences in the Experience Economy is popular PDF and ePub book, written by Jon Sundbo in 2008-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Creating Experiences in the Experience Economy can be Read Online from any device for your convenience.

Creating Experiences in the Experience Economy Book PDF Summary

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

Detail Book of Creating Experiences in the Experience Economy PDF

Creating Experiences in the Experience Economy
  • Author : Jon Sundbo
  • Release : 01 January 2008
  • Publisher : Edward Elgar Publishing
  • ISBN : 9781848444003
  • Genre : Business & Economics
  • Total Page : 271 pages
  • Language : English
  • PDF File Size : 21,5 Mb

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