Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is popular PDF and ePub book, written by Brown, Carlton in 2018-07-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success can be Read Online from any device for your convenience.
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success Book PDF Summary
The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Detail Book of Corporate Social Responsibility and Strategic Market Positioning for Organizational Success PDF
- Author : Brown, Carlton
- Release : 20 July 2018
- Publisher : IGI Global
- ISBN : 9781522554103
- Genre : Business & Economics
- Total Page : 301 pages
- Language : English
- PDF File Size : 13,5 Mb
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