Copywriting Second Edition is popular PDF and ePub book, written by Mark Shaw in 2012-10-18, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Copywriting Second Edition can be Read Online from any device for your convenience.
Copywriting Second Edition Book PDF Summary
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Detail Book of Copywriting Second Edition PDF
- Author : Mark Shaw
- Release : 18 October 2012
- Publisher : Laurence King Publishing
- ISBN : 9781780674001
- Genre : Language Arts & Disciplines
- Total Page : 413 pages
- Language : English
- PDF File Size : 11,8 Mb
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