Content Strategy for the Web is popular PDF and ePub book, written by Kristina Halvorson in 2012-02-28, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Content Strategy for the Web can be Read Online from any device for your convenience.
Content Strategy for the Web Book PDF Summary
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Detail Book of Content Strategy for the Web PDF
- Author : Kristina Halvorson
- Release : 28 February 2012
- Publisher : New Riders
- ISBN : 9780132883245
- Genre : Computers
- Total Page : 256 pages
- Language : English
- PDF File Size : 16,7 Mb
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