Consumer Nationalism and Barr s Irn Bru in Scotland is popular PDF and ePub book, written by David Leishman in 2020-10-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Consumer Nationalism and Barr s Irn Bru in Scotland can be Read Online from any device for your convenience.
Consumer Nationalism and Barr s Irn Bru in Scotland Book PDF Summary
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Detail Book of Consumer Nationalism and Barr s Irn Bru in Scotland PDF
- Author : David Leishman
- Release : 01 October 2020
- Publisher : Springer Nature
- ISBN : 9783030533823
- Genre : Social Science
- Total Page : 264 pages
- Language : English
- PDF File Size : 18,5 Mb
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