Consumer Goods Subscriptions is popular PDF and ePub book, written by Severin Bischof in 2021-11-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Goods Subscriptions can be Read Online from any device for your convenience.
Consumer Goods Subscriptions Book PDF Summary
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Detail Book of Consumer Goods Subscriptions PDF
- Author : Severin Bischof
- Release : 22 November 2021
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110730197
- Genre : Business & Economics
- Total Page : 73 pages
- Language : English
- PDF File Size : 12,8 Mb
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