Communicating Sustainability for the Green Economy is popular PDF and ePub book, written by Lynn R Kahle in 2015-01-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Communicating Sustainability for the Green Economy can be Read Online from any device for your convenience.
Communicating Sustainability for the Green Economy Book PDF Summary
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Detail Book of Communicating Sustainability for the Green Economy PDF
- Author : Lynn R Kahle
- Release : 28 January 2015
- Publisher : Routledge
- ISBN : 9781317474029
- Genre : Business & Economics
- Total Page : 313 pages
- Language : English
- PDF File Size : 21,9 Mb
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