Comedy Cameos and Campaign Communication is popular PDF and ePub book, written by Jason Turcotte in 2023-10-25, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Comedy Cameos and Campaign Communication can be Read Online from any device for your convenience.

Comedy Cameos and Campaign Communication Book PDF Summary

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.

Detail Book of Comedy Cameos and Campaign Communication PDF

Comedy  Cameos  and Campaign Communication
  • Author : Jason Turcotte
  • Release : 25 October 2023
  • Publisher : Taylor & Francis
  • ISBN : 9781003827818
  • Genre : Political Science
  • Total Page : 162 pages
  • Language : English
  • PDF File Size : 13,9 Mb

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