Coca Globalization is popular PDF and ePub book, written by R. Foster in 2008-02-04, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Coca Globalization can be Read Online from any device for your convenience.
Coca Globalization Book PDF Summary
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Detail Book of Coca Globalization PDF
- Author : R. Foster
- Release : 04 February 2008
- Publisher : Springer
- ISBN : 9780230610170
- Genre : Social Science
- Total Page : 296 pages
- Language : English
- PDF File Size : 13,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Coca Globalization by R. Foster, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.