City Branding and New Media is popular PDF and ePub book, written by M. Paganoni in 2015-01-13, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, City Branding and New Media can be Read Online from any device for your convenience.
City Branding and New Media Book PDF Summary
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Detail Book of City Branding and New Media PDF
- Author : M. Paganoni
- Release : 13 January 2015
- Publisher : Springer
- ISBN : 9781137387967
- Genre : Social Science
- Total Page : 262 pages
- Language : English
- PDF File Size : 17,6 Mb
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