Citizen Brand is popular PDF and ePub book, written by Marc Gobe in 2006-09-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Citizen Brand can be Read Online from any device for your convenience.
Citizen Brand Book PDF Summary
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Detail Book of Citizen Brand PDF
- Author : Marc Gobe
- Release : 02 September 2006
- Publisher : Simon and Schuster
- ISBN : 9781621531937
- Genre : Business & Economics
- Total Page : 358 pages
- Language : English
- PDF File Size : 9,9 Mb
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