Cities for Sale is popular PDF and ePub book, written by Staci M. Zavattaro in 2013-04-29, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Cities for Sale can be Read Online from any device for your convenience.
Cities for Sale Book PDF Summary
Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
Detail Book of Cities for Sale PDF
- Author : Staci M. Zavattaro
- Release : 29 April 2013
- Publisher : State University of New York Press
- ISBN : 9781438446837
- Genre : Political Science
- Total Page : 155 pages
- Language : English
- PDF File Size : 12,5 Mb
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