Case Study and Comparative Strategic Analysis of Toyota and Ryanair is popular PDF and ePub book, written by Christoph Müller in 2011-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Case Study and Comparative Strategic Analysis of Toyota and Ryanair can be Read Online from any device for your convenience.
Case Study and Comparative Strategic Analysis of Toyota and Ryanair Book PDF Summary
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.
Detail Book of Case Study and Comparative Strategic Analysis of Toyota and Ryanair PDF
- Author : Christoph Müller
- Release : 01 April 2011
- Publisher : GRIN Verlag
- ISBN : 9783640896790
- Genre : Business & Economics
- Total Page : 73 pages
- Language : English
- PDF File Size : 10,7 Mb
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