Business Strategy and National Culture is popular PDF and ePub book, written by Denise Tsang in 2002-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Business Strategy and National Culture can be Read Online from any device for your convenience.
Business Strategy and National Culture Book PDF Summary
'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the age of the firm. Her case study of the European microcomputer industry encompasses major multinationals from the US, Japan, Taiwan and Korea, and includes both long-established firms and recent start-ups. It contains a wealth of fascinating detail which she elegantly synthesises to support her thesis.' - Mark Casson, University of Reading, UK 'This book is a major contribution to our understanding of international business strategy. It adopts a unique culturist view that has been long neglected by mainstream strategy theorists.' - Geoffrey G. Jones, Harvard Business School, US This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.
Detail Book of Business Strategy and National Culture PDF
- Author : Denise Tsang
- Release : 01 January 2002
- Publisher : Edward Elgar Publishing
- ISBN : 1782542981
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 8,9 Mb
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