Business Relationship Management and Marketing is popular PDF and ePub book, written by Michael Kleinaltenkamp in 2014-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Business Relationship Management and Marketing can be Read Online from any device for your convenience.
Business Relationship Management and Marketing Book PDF Summary
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Detail Book of Business Relationship Management and Marketing PDF
- Author : Michael Kleinaltenkamp
- Release : 30 September 2014
- Publisher : Springer
- ISBN : 9783662438565
- Genre : Business & Economics
- Total Page : 342 pages
- Language : English
- PDF File Size : 12,9 Mb
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