Authenticity as Performativity on Social Media is popular PDF and ePub book, written by Allan S. Taylor in 2022-10-11, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Authenticity as Performativity on Social Media can be Read Online from any device for your convenience.
Authenticity as Performativity on Social Media Book PDF Summary
Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.
Detail Book of Authenticity as Performativity on Social Media PDF
- Author : Allan S. Taylor
- Release : 11 October 2022
- Publisher : Springer Nature
- ISBN : 9783031121487
- Genre : Social Science
- Total Page : 150 pages
- Language : English
- PDF File Size : 18,9 Mb
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