Insights Innovation and Analytics for Optimal Customer Engagement is popular PDF and ePub book, written by Nagaraj, Samala in 2021-02-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Insights Innovation and Analytics for Optimal Customer Engagement can be Read Online from any device for your convenience.
Insights Innovation and Analytics for Optimal Customer Engagement Book PDF Summary
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Detail Book of Insights Innovation and Analytics for Optimal Customer Engagement PDF
- Author : Nagaraj, Samala
- Release : 12 February 2021
- Publisher : IGI Global
- ISBN : 9781799839200
- Genre : Business & Economics
- Total Page : 334 pages
- Language : English
- PDF File Size : 19,6 Mb
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