Application of Gaming in New Media Marketing is popular PDF and ePub book, written by Mishra, Pratika in 2018-09-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Application of Gaming in New Media Marketing can be Read Online from any device for your convenience.
Application of Gaming in New Media Marketing Book PDF Summary
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
Detail Book of Application of Gaming in New Media Marketing PDF
- Author : Mishra, Pratika
- Release : 07 September 2018
- Publisher : IGI Global
- ISBN : 9781522560654
- Genre : Business & Economics
- Total Page : 338 pages
- Language : English
- PDF File Size : 17,8 Mb
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