An Introduction to Franchising is popular PDF and ePub book, written by Robert Webber in 2017-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, An Introduction to Franchising can be Read Online from any device for your convenience.
An Introduction to Franchising Book PDF Summary
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
Detail Book of An Introduction to Franchising PDF
- Author : Robert Webber
- Release : 16 September 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781137296108
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 20,5 Mb
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