Adapting to Health conscious Trends A Strategic Analysis of Coca Cola s Response to the Shifting Global Beverage Landscape is popular PDF and ePub book, written by Chris Andersen in 2024-01-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Adapting to Health conscious Trends A Strategic Analysis of Coca Cola s Response to the Shifting Global Beverage Landscape can be Read Online from any device for your convenience.
Adapting to Health conscious Trends A Strategic Analysis of Coca Cola s Response to the Shifting Global Beverage Landscape Book PDF Summary
Academic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.
Detail Book of Adapting to Health conscious Trends A Strategic Analysis of Coca Cola s Response to the Shifting Global Beverage Landscape PDF
- Author : Chris Andersen
- Release : 08 January 2024
- Publisher : GRIN Verlag
- ISBN : 9783346990822
- Genre : Business & Economics
- Total Page : 23 pages
- Language : English
- PDF File Size : 18,9 Mb
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